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  • Francombat Launches Combat Sports Agency

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    Franco Richard

    (Los Angeles, California) Professional Combat Sports Bettor Franco Richard also known as Francombat, today announced the launch of Francombat Management, a combat sports agency focused on representing athletes from all professional combat sports, including boxing, Muay Thai, Mixed martial arts (MMA), and Lei Tai. Headquartered in Los Angeles with offices in Montreal, Francombat will attempt to represent athletes worldwide.

    Franco Richard, Chairman of the board and Chief Executive Officer of Francombat LLC, since 2000, will lead the new Francombat Properties. Jonathan Hill, Laren Ukman (North America) and JinWei Toh (Asia-Pacific) will lead the business regionally. The agency will be launched across several cities, including Los Angeles, Montreal, and China. Additional team offices will be launched in Paris and Sao Paulo.

    Over the years, Franco Richard has established an impressive client base throughout the world. Franco formed The Francombat Management earlier this year, and in the last few months the agency has signed several Chinese MMA fighter from Taiwan, Hong Kong and China to represent. Richard said friendships with professional fighters led him to launch an agency. “Throughout my life I’ve gotten to be friends with many professional athletes who gave me very unfiltered perspectives about what their personal and business experiences have been like,” he wrote. “I never really planned to get into the agency business. However, when I realized this was an area where I could make an immediate and relevant impact, I decided it was a worthwhile endeavor.

    In a press release, Franco writes that “his mission is to coach, support and provide his athletes with the tools they need to reach their full potential.” The sports agency business model “is still anchored in the past,” said Franco Richard. “Francombat Management entered into sports representation to disrupt an industry that has been operating the same way for 20+ years. Equipped with some of the industry’s best resources and professionals, as well as a unique “family” philosophy, its biggest challenge is cutting through the industry clutter and proving that it is the future of athlete representation. Franco said “Our mission is to surround our athletes with the best resources, guidance and services. “We are confident that our unique expertise in growing, managing and leading companies will help drive Francombat to the next level.

    “I am very excited to unveil Francombat Management today,” said Richard. “I have assembled an unbelievable team of individuals who are experts in what they do. I believe we have built something that is going to lead the way in the fight business for the next 20 years and I am thrilled and privileged to help represent such a talented group of athletes,” Richard said in a statement. “I will work diligently to identify opportunities that will accelerate our growth and further our mission of transforming Francombat Management into one of the premier combat sports management and marketing agencies in the industry.”

    To date Francombat have sourced and negotiated over 300 fighting and coaching contracts valued at over $15,000,000.

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