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  • Our Leadership


    “The brightest leaders create opportunity and inspire others to do their best work.” 
    — Franco Richard

    Board of Directors

    Francombat is a team of athletes, artists, coaches, visionaries, and innovators dedicated to creating the most spectacular combat sports events and products in the world.


    Founder & Chairman

    Franco Richard (born on December 2nd, 1977), also known as Francombat (a nickname given by his Kung Fu Master – Zhu Shen Fa), is a French Canadian martial artist, former model, entrepreneur, author and Founder and Chairman of Francombat, LLC., the holding company who owns and operates a collective investment portfolio of businesses. In this top management position, Richard is responsible for its global strategic direction and business operations, which include print, online, television and licensing, event planning, marketing, public relations, broadcast production, fight-card selections, finances and legal operations. He is also the founder of Pro Lei Tai™ – the World Governing Body for Professional Lei Tai Fighting™. Prior to launching Lei Tai Championship™, Franco was best known for turning his life savings into over $3.7 million by betting on combat sports. In 2017, Franco wrote an e-book, Investing on Combat Sports – Introducing the New Wall Street, in which he chronicles his life experiences as oddsmaker, professional bettor and bookmaker.

     Franco hold a degree in Health and Nutrition.


    Chief Executive Officer

    Jun Fa Li is the Chief Executive Officer of Francombat, LLC. Li oversees Francombat’s global licensing business, which generates over $1M in retail revenue annually. Li implements the company’s long term strategic goals through all revenue-generating functions and also oversees the business strategy for profitable revenue generation over the long term. She is responsible for all global sales channels, including global wholesale, retail stores, e-commerce for all of the Company’s regions and global logistics. Prior to Francombat, she held leadership positions at Greenplum, a Silicon Valley start-up acquired by Fortune 200 company.

    Li hold a B.A in Business from the University of California.

    Chief Operating Officer


    Chief Operating Officer

    James Lee is the Chief Operating Officer of Francombat, LLC. Lee oversee all Operations functions and is responsible for managing all hands-on operational aspects of the company. This role collaborates with the Chairman and CEO to develop corporate and operational strategies, and is charged with facilitating these efforts across operations. Through a respectful, constructive and energetic style, guided by the objectives of Francombat, Lee provides the leadership, management and vision necessary to ensure that the company has the proper operational controls, administrative and reporting procedures, and people systems in place to effectively grow the organization and to ensure financial strength and operating efficiency. As part of Francombat’s executives leadership team, Lee is also actively involved in the company’s strategic direction and growth.

    Lee is a graduate of the University of Montreal in administration.


    Chief Legal Officer

    Shen Fa Zhu is the Chief Legal Officer for Francombat Management. Zhu facilitates the business development and manages the legal affairs for Francombat’s brands portfolio. He also sit on the Board of Directors of PRO LEI TAI™ as the Chief Legal Officier. In this role, he leads Pro Lei Tai’s legal, compliance, regulatory and corporate governance functions. This requires Zhu to work closely with each of the other officers, and their departments, to appropriately be aware and advice. His background in entertainment law, intellectual property, business formation, and transactional matters allows him to provide unparalleled representation to our roster of athletes. Zhu is fluent in Mandarin, French and English. Prior to joining Francombat in 2007, Zhu was Vice President and General Counsel of Taipei Investment Capital.

    Zhu earned his law degree from University of Taiwan Law School.

    Chief Financial Officer


    Chief Financial Officer

    Christopher Lynch is the Chief Financial Officer for Francombat Management. Lynch joined Francombat in 2010 and is responsible for the company’s strategic planning, corporate and business development and financial operations. Prior to Francombat, Lynch worked at Sony Pictures Entertainment, where he served as the studio’s CFO of the International Television Division, and Senior Vice President of Strategy and Operations.

    Lynch earned a Masters degree from the University of Amsterdam and an MBA from the University of Business and Economics Vienna.


    Chief Marketing Officer

    Jen Alvey is the Chief Marketing Officer for Francombat Management. He is responsible for various marketing in the organization with primary responsibility for areas as sales management, products development, marketing communications (including advertising and promotions), pricing, market research, and customer service. Making sure that all functions of the organization are aligned to meet its strategic commercial objectives. Alvey joined Francombat in 2016 to take on the newly created chief marketing role. Prior to Francombat, Alvey served as the head of global advertising and brand management for a Fortune 500 company.

    A native of France, Jen earned a Bachelor of Arts degree in advertising and marketing communications from the University of UCLA.


    Chief Communications Officer

    Megan Chen is the Chief Communications Officer for Francombat, LLC and Editorial Director of Francombat.com. In this role since 2013, James oversees content development for the company’s media properties, including print, online, mobile, TV, film and radio. She primary responsible for managing the communications risks and opportunities of a business, both internally and externally. James is typically responsible for communications to a wide of stakeholders, including but not limited to employees, shareholders, media, bloggers, influential members of the business community, the press, the community and the public. She joined Francombat in 2010.

    James holds a bachelor’s degree in Literature from Laval Université in Quebec city.

    Chief Technology Officer


    Chief Technology Officer

    Chris Wu is the Chief Technology Officer for Francombat Management. He is responsible for executing Francombat’s web operations, development and unified brand strategy across all media platforms. Wu drives the coordination and alignment of Francombat’s digital content initiatives, social networking platforms and print businesses. From designing the websites, generating traffic, replying to user comments, advertising and getting the word out that Francombat exists, amongst the millions of other websites. Wu is the person emails go to first, and the guy who will answer any complaints, opinions and feedback that comes from members.

    Wu earned a Masters degree in Computer Science from Concordia University in Montreal.



    Chief Talent Officer 

    A long-time industry insider, Jason’s relationships with fighters, trainers, journalists, promoters and sponsors are unparalleled within the fight business. Jason Huynh brings an impressive management resume as well as a global network throughout the Asian and European market. Since 2007, Huynh has served as an overseas representative for the Francombat organization and is now focuses on fighter development, promoter relations, and endemic endorsement opportunities for our athletes.

    Huynh is a graduate of the University of Montreal in administration.

    Chief Human Resources Officer


    Chief Human Resources Officer

    Casandra James is the Chief Human Resources Officer for Francombat Management as well as the Executive Assistant of Franco Richard. James is responsible for the company’s organizational development and Human Resources, as well as compensation, benefits, recruitment and other administrative functions. Her key role for the company is to take care of the paperwork, the flights, the hotels and all the other technical tasks – as well to assist on pretty much everything. James is responsible for making sure everything is done in time. A true Chief Executive Organizer, she act as a go-between for Franco’s dealing with appearance/public relation and the crew. When not working, Casandra gives her time to charitable causes. She recently spearheaded the Unfightable charity initiative – a nonprofit organization whose mission is to inspire the next generation to dream big, take action and encourage individuals to remain positive in the face of adversity.

    James holds a degree in Human Resources from the University of Ottawa.


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